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SSD? Many have never heard of it. With a multi-stage campaign, we brought Samsung’s solid state drives into the heads and devices of users: as a MuSSD-have for their everyday computing. Challenging questions, striking juxtapositions and tongue-in-cheek animations were used to pick up on the individual needs of a wide variety of target groups – and a configurator was used to guide them precisely to their SSD.

Social Media
Social Media
Social Media
Social Media
Social Media
Print
Print
Print
Creative Strategy / Channel Planning / Digital Campaign / Film / UX Design / Motion Design / Print / CRM / B2C, B2B

Powered by: Zoran Bihać (Director), Streetsmart Media (Production) 

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EXPERT

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