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Deep black. Maximum translucency. And thus the basis for fascinating light designs in the making. We not only gave this glass ceramic its unusual name, but also a launch concept that translates the technology into a visual experience – and turns the product itself into a canvas for the story. A hybrid world premiere event was one of the highlights of the campaign.

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Brand Strategy / Branding / Digital Campaign / Film / UX Design / Social Media / Print / Hybrid Event / B2B / B2C

Powered by: Tom Grammerstorf (Director, CGI), Timm Lange (DOP), Felix Bader (CGI), akku. artproduction (Production), Jan-Eric Kohrs c/o Wunderkind-Entertainment (Music), Julie Neubauer (Styling)

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