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The task was to translate a complex product in need of explanation into a simple message that would immediately appeal to smart drivers. To achieve this, the tyre literally became the hub of the digital campaign, seamlessly combining complex 3D worlds with everyday snippets. The result: contemporary entertainment that lends a certain lightness to the topic of safety.

Creative Strategy / Digital Campaign / Film / 3D / Motion Design / Social Media / B2C

Powered by: Tom Grammerstorf (Director, CGI), Christian Iskandar (Editor)

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