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How do you educate decision-makers in companies about the serious topic of IT security without unnecessarily stoking fears? With the help of likeable antiheroes who fail spectacularly time and again. Leo Laser and Sammy Supernose become ambassadors for the Samsung Security Ecosystem Ecosystem and ensure awareness and conversion throughout the customer journey.

Creative Strategy / Digital Strategy / Channel Planning / Digital Campaign / Film / UX Design / Social Media / Digital Marketing / Print / B2B

Powered by: Toby Genkel (Director), Christian Puille (Character Design), Streetsmart Media (Production), The Martini Shot (Service Production), Wizard (Post-production), 86Tales (Sound Design, Music).

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